Have you ever noticed your Instagram/ Facebook post hardly reached even 5-10% of your followers? This is the exact problem that every small business face Every day meanwhile, many online businesses grow quickly-and the reason is simple: they use paid ads smartly. In this blog, I will tell you what paid ads are, why they matter in any business and how beginners can grow their business by using them. By the end, you will have a friendly roadmap to start your every campaign confidently.”
WHAT ARE PAID ADS?
Paid ads are online promotion where businesses pay to reach their targeted audience through advertisement platform like Google, Facebook, or Instagram. FOR EXAMPLE
Facebook ads
Instagram ads
YouTube ads
Google ads
Display ads
TYPES OF PAID ADS “EVERY BEGINNER SHOULD KNOW”
Paid ads have many different formats to target different types of audiences, every business has a unique way to reach their audience such as:-
Search Engine Ads-
search engine ads also known by the name of online advertising. In this, advertisement are seen in the form of text or video on platforms like bing, google, yahoo etc. these are mostly keyword based.
Social Media Ads-
social media ads generally promote product& service through Sponsored and paid ads on Instagram, Facebook etc.
Display ads-
display ads generally shown on website, apps or google in the form of banner ads, image ads or interactive ads.
Video ads-
video ads is a marketing strategy which promote product& services through the video in the form of reels& shorts on the platform of YouTube and other type of video platform.
Shopping ads-
A type of ad that provide detailed information about the product where they cover image, price, store name or link.
WHY SMALL BUSINESSES STRUGGLE WITHOUT PAID ADS
Small businesses struggle without paid ads because paid ads provide quick result in a crowded marketing without them, organic reach is a slow process in small businesses and competition is high, it takes time to grow whereas paid ads directly interact with the customer which gives instant result.
FOR EXAMPLE-
Imagine two bakeries. one is only posting on Instagram, while the other runs paid ads. the second bakery will clearly get more visibility and faster growth.
BENEFIT OF PAID ADS
Paid ads play a vital role in many kind of businesses. unlike organic growth required times and consistency, paid ads give quick and more measurable results here are some of the major benefit :
QUICK RESULTS : Organics growth requires patience, but paid ads bring instant visibility. As soon as your campaign goes live, your business starts reaching new people within minutes.
TARGETED AUDIENCE : through the paid ads you can show your product& services to those audience whose are actually interested. for example : you can target audience based on age, gender, location, profession or interests. this process work efficiently.
BUDGET CONTROL: One of the best part of performance marketing is flexibility. you can start with as little you want minimum 100 rupees then scale your business accordingly.
MEASURABLE RESULTS : Every rupee you spend on your paid ads you can easily tracked that. you get clear data like number of clicks, impressions, conversions, and ROI(return on investment). and it gives chance to improve that.
CONCLUSION
As you seen the benefit paid ads no longer option, they are non-negotiable investment for any business who’s aiming for rapid growth, targeted reach and clear measurable success.
